Mr Gates made the news by saying exactly what we have been saying for the last year or so that blogs and syndication are a great way to 'pull' your customers to you and build up credibility.

What blogging and these notifications are about is that you make it very easy to communicate. The ultimate idea is that you should get the information you want when you want it.

Oh well, he's got a much better publicity machine... What it does mean though is that many others will suddenly start paying attention to 'blogs' and offer to set them up... As we often stress - the Big Blog Company does not 'sell' blogs, it teaches companies how to use them in talking to their customers. Microsoft is also likely to offer 'blogging' tool of its own but we should make our point before that happens.

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