Adrants shares the good news that contrary to popular belief and now proven by a study, webloggers and those who read then are not all teenage girls whining about their boyfriends.

A recent study by BlogAds (in which Adrants participated) of 17,159 blog site visitors found 61 percent are over the age of 30 and 40 percent have households incomes of $90K or above. BlogAds Founder Henry Copeland says:

The impression has been that the typical blog reader is a college student with an entry-level job, and therefore not an incredibly desirable demographic unless you're trying to sell beer.

What this probably means is proliferation of pseudo-blog, where companies will try to 'crack' this new phenomenon and jump on the bandwagon by calling their efforts 'blogs'. First, they would have to get a clue.

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