Netflix flicks off a blogger
I used to liked Netflix. Why? Well, I read about them in the Economist's e-commerce survey, how their business model is disrupting large film rental businesses such as Blockbusters. Good. We are all for disruption by progress. In the same article, it was mentioned that they would be expanding to the UK. I was counting the days to signing up for their service. Well, ok, not really, but I was keeping an eye on it as I am waiting for a similar rental model in the UK. [A friend tells me that there is one called lovefilm.com, bye-bye Blockbusters and Prime Time Video...]
There is a popular blog, HackingNetflix, run by a former PR professional, who approached the Netflix PR team. Twice. Once to ask to be added to the press list. The second time for an interview with a human twist, asking questions about Netflix that customers do not see on their site. He was declined both times. You can see the email from the PR department here.
I think most companies donít get blogs yet. I know Netflix public relations is concerned with making USA Today and the New York Times happy, but how can you ignore a community that has tens of thousands of your customers? I had 1,000 people visit my site today, plus an untold number that read my site through RSS and Atom feeds. If you do the math itís easily 20 Ė 30,000 readers a month (and growing!).
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