Another article about blogs and their marketing/advertising/PR potential. Some useful numbers...

Blogging - a contraction of "Web" and "log" - continues to grow as more people use the Internet to post opinions and life experiences on personalized Web sites. Advertisers, publishers and software makers are now mining them for their commercial potential. Web site technorati.com tracks about 2.95 million blogs, with more than 10,000 added each day. Others estimate the number of blogs could reach 10 million by year end.

Kevin Howard, director of media for Avenue A NYC, a unit of AQuantitive, said marketers are "salivating" over bloggers because they're seen as trend setters. He sees strong niche potential for blogger ads.

If they can get these people to start talking about their products, it can hopefully spread out into the masses. Down the road, Google and Microsoft will get smart about it and figure how to make it a valuable proposition.

Madison Avenue is paying close attention to Nike's blogger-ad push, timed to coincide with the start of the Olympics.

They're involving the community and getting them excited about allowing them to be part of this experience. We do see blogging as an opportunity for some of our clients to branch out down the road.

This is simply using a new format to do old advertising and marketing tricks with. Move on, nothing to see here.

It is very important for us to differentiate ourselves from such business models. Neither viral marketing blog-style nor advertising revenue from ads placed on blogs is what we bring to our clients. We are using blogs as a medium with a unique style, not just format, to create a very different relationship between a company and its customers and its employees.

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