Dave Winer's message to advertising people and to those who still consider advertising relevant and/or necessary:

I'd like to remind people who say that RSS needs advertising that the whole equation is flipped upside down, and advertising is the least interesting way to flow information via RSS. Consider that I might subscribe to feeds that contain commercial information that one might otherwise see as advertising. For example, I'm in the market for a bunch of products that don't exist yet. I'd love to be able to subscribe to a feed that alerts me when they exist. Then of course I'll pay money, and someone will profit. I'll write about it again, in the meantime, if you want to brush up, read The Cluetrain Manifesto and repeat after Doc Searls:

There is no demand for messages. There is no demand for messages. There is no demand for messages.

Remember folks, you're not living in the same economy, this one is decentralized, not a monoculture, and doesn't follow the same rules. Them that invest in buggy whips are going to to have buggy companies.

Amen to that.

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