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Netflix Chats with Hacking Netflix
Posted by Adriana Cronin-Lukas
Monday, July 5, 2004 @ 04:41 PM
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Just a quick follow up from last week's post on the blogosphere-clueless Netflix. HackingNetflix was contacted by their PR wonks:

I had a very informal chat with Netflix. Based on my prior attempts to establish a dialog (Bloggers & Corporate Public Relations Departments), I was surprised by an e-mail and then a conversation with representatives from Netflix.

Netflix, like most companies, has limited resources and bandwidth, but they are working on a strategy to reach out to the online community. They are very aware of the blogs and Web sites that discuss Netflix, and are listening to the chat rooms where we complain about, criticize, and compliment them.

They do get it. We just have to give them some time to figure out what to do with us.

Hm, I am not so sure that they 'get it'. You don't need to have a 'strategy to reach out to the online community', for chrissake. It's very simple - start having a conversation and do not send snotty letters/emails to bloggers that want to talk to you.

via Micro Persuasion

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They certainly do not get it! Surely the 'strategy' has to be not to have a stragety, but rather to just let it happen without strangling it with PR speak.

Posted by: Perry de Havilland at July 8, 2004 11:04 AM