Netflix Chats with Hacking Netflix
Just a quick follow up from last week's post on the blogosphere-clueless Netflix. HackingNetflix was contacted by their PR wonks:
I had a very informal chat with Netflix. Based on my prior attempts to establish a dialog (Bloggers & Corporate Public Relations Departments), I was surprised by an e-mail and then a conversation with representatives from Netflix.
Hm, I am not so sure that they 'get it'. You don't need to have a 'strategy to reach out to the online community', for chrissake. It's very simple - start having a conversation and do not send snotty letters/emails to bloggers that want to talk to you.
via Micro Persuasion
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