The Web isn't primarily a medium for information, marketing, or sales. It's a world in which people meet, talk, build, fight, love, and play. In fact, the Web world is bigger than the business world and is swallowing the business world whole. The vague rumblings you're hearing are the sounds of digestion.

The change is so profound that it's not merely a negation of the current situation. You can't just put a big "not" in front of Fort Business and say, "Ah, the walls are coming down." No, the true opposite of a fort isn't an unwalled city.

It's a conversation.
- David Weinberger in Cluetrain Manifesto.

via Doc Searls weblog

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