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Marketing as skillful lying
Posted by Adriana Cronin-Lukas
Wednesday, July 14, 2004 @ 07:13 PM
TrackBack (0) | Marketing

... and sometimes not even that skilfull. But I digress. Krzysztof Kowalczyk of Weblog without honor or humanity supports this statement with an example of Jackito, a new PDA by some French startup company.

What drew my attention was this marketing overview. It says: "The only one with a such larger screen". While "large" might be interpreted in many ways, it's screen resolution is only 240x320 - the same as Pocket PC, two times smaller than many Palm PDAs (Tapwave Zodiac, many CLIE models and some Tungsten's have 320x480), not to mention Toshiba's Pocket PC with 800x600.

So, lies, all lies, nothing but the lies.

This guy knows his PDA stuff, obviously. He has something nice to say about them - he thinks their website is nice.




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