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 I don't mow the grass with scissors, either
In a response to Adriana's post calling for Odeon to fire their marketing director, a reader complains that she should have first written to the man in question, Luke Vetere, in order to converse with him. And only when that conversation had failed, the commenter says, should she have posted about his ineptitude and wrongheadedness. If anyone out there has that kind of time, I so want to be you. As I said to that disgruntled reader in the comments to Adriana's post: Markets are conversations, but just as with other conversations, life is too short to waste talking to the lost causes in this game. And believe me, we have talked to a lot of lost causes. If you laid them end to end, you could circle the earth and possibly even fill the hole in Vetere's head. One quickly comes to realise that there is no time to drag every backward-thinking, customer-disregarding marketing control freak onto the Cluetrain. That said, if anyone else wants to volunteer for the job, have at it. Maybe the accessibility advocate who is being threatened by a lawsuit from Odeon can get Luke Vetere's contact details for you when he faces the guy in court. *Note* - Your remarks will not appear immediately because we use a comment moderation system.
Comments
I sensed in your commenter a sense of humor failure. DId he/she really think Adriana was being totally serious when she joked about "burning marketing departments to the ground, passing the plough over the soil to put an end in legal form to their existence and scattering their ashes in all four directions," etc.? That's mild. I know a marketing guy who's so pissed off with how badly things are being done that he says the only reason he didn't strap a bomb to himself and set it off in the middle of one of the big agencies is because he would only be able to do it once. The marketing people who get it know exactly where you're coming from, and that you're right. It'll be a few years before everyone else catches up, I think. Posted by: Simon Archer at July 15, 2004 03:01 PM |
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