Roland Tanglao at Global PR blog week has a fabulous rant that fits in so well with tBBC spirit and was inspired by Doc Searls and Ross Mayfield.

I don't believe in public relations. I am not a PR pro and never want to be. I just want people and corporations to communicate in the best possible fashion.

I don't believe in messages.
I don't believe in spin.
I believe in communication.
I believe in conversations.
I believe in relationships.
PR is dead, so let's get rid of it.

Instead let's get people who are passionate about your corporation to write about your company. People who believe and who can tread the delicate line between public and private, and the myriad of laws and regulations and write in an informal, natural and conversational voice. People who can tell your company's stories.

Most often, this will be full time employees. This will be BOTH your C level executives AND other employees.

These are the people who should blog, indeed. The most convincing reason for me is:

Best way to build weak ties into relationships that will eventually lead to money directly or indirectly for your company.

Simply put, true and doable.

Note: I am belatedly processing all the juicy goodness from the Global PR blog week. More posts from the event to follow, watch this space. :-)

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