Om Malik on the power of blogging:

Okay this may sound very pompous and self congratulatory, but this is the first time I have quantifiable information that people actually *read* what I write. Whew! A little while ago, I wrote, BlinkX BlinkX. The Guardian has followed up with a story, which shows some of the blog-network effect.

The blogosphere, just like any network, is a funny thing.

Update: Ed Sim of BeyondVC is already building this into business plans in Influencing the influencers. Link via Buzzmachine.

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