Don Crowther at the Global PR blog week takes apart some of the most common and dearly loved PR tactics that probably are the bulk of everyday activities of many a PR firms and departments. As he points out:

...some of these are going to strike a nerve. There are many publicists and PR professionals who have created job security for themselves by constantly executing these very tactics.

The question to ask is whether the same amount of resources, if spent on some other tactic, (perhaps even outside of the PR arena) would have increased sales to an even higher level, both short and long term.

1. Big Events
2. Sponsorships
3. Sending out undifferentiated media releases
4. Sending media releases to the world
5. Creating expensive media kits then distributing them to the world

Stepping on some toes, are we? The right ones, if you ask me... Bloody marvellous. And even better news is the comments after the article are all in agreement.

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