Big Blog Company
Blogging executive rumours
Posted by Adriana Cronin-Lukas
Thursday, August 5, 2004 @ 05:19 PM
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Doc Searls has an interesting observation about press reports of acquisition rumours stirred up by Schwatz's blogging about Novell and Sun and IBM.

PUBLICITY STUNT? Having stirred up the takeover tempest, Sun now has suddenly dropped the issue. A corporate spokeswoman referred the matter on Aug. 3 to Citigate, an outside public-relations firm. Citigate spokesman Noel Hartzell said Schwartz wasn't "available." And he cautioned that Sun "does not comment on rumors or speculation."

Doc Searls opines:

Meanwhile, there isn't a blogger who knows Schwartz who doesn't believe that Schwartz wouldn't respond to an email. Which means we may have a first: a big-time magazine being blown off by a company whose head honcho would rather take his case to the blogosphere.
That would be nice and Doc may be right, but I can't seem to find Mr Schwartz's email anywhere on his blog.
Or maybe it's just one more proof that there's no way a PR department or agency can "handle" a free-range CXO, or even an ordinary rank & file employee. And that the best information isn't going to come through Official Channels. And that when it does, there's often not a damn thing Official Channels can do about it, other than babbling default boilerplate that carries all the meaning of an error message.

Well, that is right on the money. It is an interesting situation to say the least and let's see what happens next. Probably not much but there will be others.

Update: Hm, seems that Doc Searls was right...

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