Clay Shirky has an interesting post at Many-to-Many on tech-determinism:

the software does not actually program what goes on in it; context and contrast are such strong human forces, they overwhelm the simple technical affordances and limitations.

The same thing is happening with blogs. Many people only know bloggers as sad teenage girls who write about their love of weedy popstars with dodgy facial hair and baggy jeans, or as politics junkies, or as grown men who live with their parents and post photos of their kitty cats.

Those are the people who dismiss the idea of commercial applications - beyond ad sales - for blogs. Of course they are underinformed and missing a trick, but there is something thrilling in explaining to such a person exactly the trick they are missing and seeing their eyes light up with understanding and enthusiasm.

And then they start telling you their ideas for good commercial blogs, and pretty soon you are reminded of that which keeps you chained to your desk, writing blog posts on a Saturday night and lying awake at night: We have no shortage of good ideas. But there really is a shortage of hours in the day. If only there was a blog solution for that...

Back to Big Blog Company