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Advertising command & control
Posted by Adriana Cronin-Lukas
Tuesday, August 10, 2004 @ 10:18 AM
TrackBack (1) | Marketing

Adrants calls this the clearest example of the advertising industry gone insane:

Athens Olympic "clean venue" guidelines are said to warn against attendees wearing or consuming any brand that is not a sponsor of the event. In what certainly has to be either a joke or the manifestation of a marketing team gone mad, any attendee found with or trying to enter with a non-sponsor brand will be asked to leave or barred from entry. Has our business gone absolutely mad?

Not mad, just lost the plot. Totally and completely.

Update: Boing Boing has more on the 'media rules' going mad writing about Olympians barred from blogging. He asks for more info on this.

A colleague who knows a Canadian athlete writes to tell me that the athlete has been told there is no blogging once you're at the Olympics and staying in Olympic village. Apparently it's against the "media rules" there.



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