Paul Chaney has a two-part article on future of blogging. In the second one he asks the authors of the Cluetrain Manifesto for their opinions.

Doc Searls:

Blogs are real voices of real people. Applied by business, they leave the marketers of the world out of a job. You can't job out your own voice. You can't leave it up to some department.

The best blogs of today are Jonathan Schwartz's and Mark Cuban's. These aren't corporate orifices shitting messages. These are the top guys, speaking for themselves, and with remarkably little filtration, even by their own manners or good sense.

Chris Locke:

To Seth Godin, blogging doesn't count much because what he and his audience of business pukes care about counting are EYEBALLS. Even some bloggers are now playing this game, which is both saddening and pathetic, imnsho. Blogging and the net in general - the web in particular - have given human beings a place where they can express themselves "as" human beings, without kowtowing to sponsors who "always" dehumanize what we now, stupidly, call "content" in the service of hawking their products.

David Weinberger:

As with any technology, blogging will become invisible as it becomes popular. I somehow doubt that everyone (or even most people) will be writing daily blogs; it takes too long and not everyone likes writing. I "think" that blogs will become truly popular as a way to write about particular events and projects: you'll blog your trip and you'll set up a blog at work for the team working on a particular project.

Not much to add to that.

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