Simon World has a briliant line-up of 50 blogging tips: Everything you wanted to know about blogging but were afraid to ask. This one is particularly true:

44. You will encounter plenty of ignorance in this blogging caper. Much of it will come from other blogs. However even more of it will come from your friends and family. Blogging is like renovating: you find it endlessly fascinating, but no-one else gives a sh!t. They are unlikely to have even heard of blogs. It is your job to talk their ears off about it. Bamboozle them, tell them how great it is, print business cards with the URL on it. They all think your mad already.

Heh.

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