This post has made it round the blogosphere already but I still want to mark it here.

It is the presentation by blogs for living, to Reputations and its message to all businesses is:

Start reading and writing blogs today to gain a competitive advantage!

There was much juicy goodness and after much deliberation the following is what I'd 'take home' from the presentation:

• Don't overestimate the impact of blogging in the short term and underestimate it in the long term
• Blogging is another example of disintermediation cf. Travel Agents, Programmers, Dell
• Blogging not just for tech companies anymore... is the web just for tech companies?
• Blogs have a high Google rank because they are networked digital paper
• Link frequently to competitors and sources
• Connect with customers, speak in your voice (i.e. not 100% self promotion since that's not a natural voice) and have a two way conversation through links and comments; take criticism in stride

So traditional PR is dead, long live DYI PR.

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