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Blogs vs forums
Posted by Adriana Cronin-Lukas
Sunday, September 5, 2004 @ 08:14 PM
TrackBack (0) | Blogs & Blogging

A very good overview of the difference between an interactive medium (blog) and 'interactive medium' (forum).

Commoncraft does some useful analysing focusing on Locus of Control, Authoring of New Topics, Intent, Responses, Tools, Chronology, Personal Connections, Pollution Control, Content Buckets and the future:

I believe that weblogs and message boards *are* different -- different enough to happily exist together in the same online community web site. My conclusion is that online communities will use the two resources to fill two different roles. Their ability to fill independent niches will make the subtle differences between them make more sense.

Absolutely. As I have argued before a forum is like a collective drawing:

...each participant draws his own line(s) sometimes without regard for the others' efforts. Who draws most lines wins. The result is a criss-cross of lines, overlapping shapes, in short, a mess that takes too much time to unravel to get any lasting value.

A blog is a painting that has been hung up on the wall and everyone standing around can comment on it, say how they would have done or why they like it. There is a clear hierarchy between the author of the article and the person who comments on it. No drawing of mustaches anywhere but plenty of interaction. To me this is what makes blogs so suitable for communication between companies and their audience.

There is also a very handy table to go with the comparison.




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Comments

Yes, this is good stuff. Forums have their role to play for sure but many times, they are used for totally incorrect applications... to allow your customers to talk to each other (for example a technical support forum), a forum is a splendid thing... however for a company to actually talk to its customers, a blog is what you need. They are quite different beasts.

Posted by: Perry de Havilland at September 9, 2004 11:17 AM