I guess that was to be expected. First, it was techie geeks, then political obsessives and journalists, followed by 'turned' PR and marketing wonks. And now CEOs and other executive fat cats are onto the blogosphere.

The aim of this Club is to gather CEOs who believe in the blogosphere and its extraodinary potential and to offer them a place to share with other companies leaders the experimentation they are conducting thanks to weblogs. Corporate blogging, CRM, marketing, PR, internal communication, are part of the different ways blogs are being used today, but as we all know, we are only at the begining. And who is abble to say how weblogs will affect our business tomorrow?

So far, so good. There are two ideas behind this new club:

1. Creating an online resource available for every visitor who might want to learn/share how blogs could take part in a company's development.
2. Organizing bi-monthly meetings every first thursday evening of the month in Paris to meet in off line sessions.

I guess, we will have to organise them in London too. UK companies and their CEOs have some catching up to do with the bloggers across the channel, as this wiki page listing CEO blogs would suggest. Please email me at adriana at bigblog dot net, if you are an executive and blogging about your business or you know of any who do so.

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