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Why do we hate marketers so much?
Posted by Adriana Cronin-Lukas
Saturday, September 18, 2004 @ 10:37 PM
TrackBack (0) | Marketing

Some strong words from Seth Godin:

Somewhere along the way, marketers stopped acting like real people. We substituted a new set of ethics, one built around “buyer beware” and the letter of the law. Marketers, in order to succeed in a competitive marketplace, decided to see what they could get away with instead of what they could deliver.

As businesses have become commodities, many of them have decided that respect is the first thing they can no longer afford. If you’ve ever been herded onto a cattlecar airline, or put on interminable hold by a cell phone company, you know the feeling. One telcom executive confided in me last week, “after we sell you an account, we never ever want to hear from you again. If we hear from you, it’s bad news.” Hey, it’s just business.

And he sees the good side:

Of course, this means that a huge opportunity exists. It means that if you seek the very best slice of the market (the individuals and companies that can spend money—wisely—on new things) you’ll likely do best if you eschew trickery and misdirection and pandering and instead focus on customers that will embrace a realistic and honest approach to doing business.

Hey, I've got an idea. How about engaging and talking to your customers using a blog! :-)




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